Results
Results
#HEALTHYREWARDS #LONGEVITYFINANCE
& #MARKETPLACE
#B2B2C Wellness company working with its B2B SHARED VALUE partners to digitally improve customers health
#SaaS platform to ENGAGE customers
#Provide solutions to IMPROVE PERSISTENCY issue for its B2B partners
WYH now ventures to become Health Engine under Ayushman Bharat Digital Mission and create a unique B2B Health Marketplace.
17
Insurance Clients
11
Pharma Clients
17
Insurance Intermediaries
4
Hospitals, Diagnostic Chains & 400+ Clinics
20 Mn+
Users
17.5 Mn+
App downloads 4.8 Ratings
9.2 Mn+
Reward Winners
5000
Merchants
Specialization
Specialization
Specialization
Specialization
Our Patrons
Our Patrons
WYH Tools
WYH Tools
WYH Tools
WYH Tools
Use Cases for Insurance Companies
Use Cases for Insurance Companies
Use Cases for Pharma
Use Cases for Pharma
Process Flow
Use Cases for Pharma
Use Cases for Hospitals
Use Cases for Hospitals
Sales
Sales
Our Range of Solutions
Our Range of Solutions
Offering Gamut Of Services - Platform Structure
Offering Gamut Of Services - Platform Structure
Behavioral Science
Behavioral Science
“SOFTWARIZATION”
About PDP
About Us
Our team has developed a universal operating platform for the healthcare industry that can be adapted to a global scale. The platform’s foundation is anchored on three fundamental principles:
Clinical Science
Artificial Intelligence
Consumer Behaviour
The principal objective of this initiative is to cultivate transparency, accountability, and trust among stakeholders within the healthcare ecosystem by transforming their data into purposeful and actionable insights in real-time.The centerpiece of this operating platform is centered around enhancing consumer health outcomes. This, in turn, will provide the groundwork for creating innovative healthcare products capable of bringing revolutionary changes to the entire healthcare ecosystem.
Existing Solutions are Limited
Existing Solutions are Limited
1. Analytics Baseline
All plans leverage analytics engines to pinpoint individual member care gaps (adherence gaps)
2. Nudges
All plans leverage analytics engines to pinpoint individual member care gaps (adherence gaps)
3. Smart Nudges
Some plans utilize advanced services that harness ’Responsiveness likelihood models’ to optimize engagement. These approaches increase adherence rates, but still only resonate with members predisposed to act. The labor-intensive nature of maintaining the models slows the value delivery and poses scalability challenges.
4. Incentive Programs
Plans often reward guideline compliance through “Incentive Programs”. These programs are costly and may lead to negative ROI. Thus plans usually cap them to critical metrics
WYH Health Behavior Management
WYH Health Behavior Management
Harmonize Member Data
Claims, gaps in care SDOH Demographics etc.
Behavioral Models
EBR: Electronic Behavioural Record
Member Specific
Automatic Engagement Complexity
Continuous Learning
Automatically pinpoint psychological barriers to action and communicates personalized messages tailored to these barriers. The approach engages all members effectively, even those facing significant obstacles
Fully Integrates into the Plan’s Ecosystem
Fully Integrates into the Plan’s Ecosystem
Unique Scientific and Software Based Approach
Unique Scientific and Software Based Approach
- Being fully software based, WYH offers rapid deployment and the flexibility to efficiently scale up, accommodating any number of members, barriers and measures
- Software interface provides the plans SMEs with hands-on workflow, including immediate and constant feedback on the efforts effectiveness
Competitive Edge Deepens as Time Progresses
Competitive Edge Deepens as Time Progresses
Competitive Edge Deepens as Time Progresses
Competitive Edge Deepens as Time Progresses
Persuade – Don’t Nudge
Persuade – Don’t Nudge
- Nudges don’t provide a sustainable, year over year solution for health plans
- Nudges are effective for the low hanging fruits and not the chronically non adherent
- Behavioral Economics (mPulse) are effective as long as an incentive is provided (some measures are on-going, or year over year)
- Health plans cant address only the easy population and provide incentives all the time for all the measures
Business Goal
Improved Measures
- Medication Adherence
- Preventive Statins
- Flue Shot
- Colorectal Cancer Screening
- Breast Cancer Screening
How to Persuade?
However…
However…
There are an endless hidden variables in the data which an give an excellent estimation
Uncovering Member Motivations to Drive Adherence
Uncovering Member Motivations to Drive Adherence
- Struggling to pay
- Not a priority
- Relying on the system
- Expensive co-pay
- Low Income
- Below the poverty line
- Complex Regiment
- Anxiety
- Frustration
- On an injectable
- High risk of complications
- Multiple chronic conditions
- Misunderstand Risk
- Low Urgency
- Unaware of risk
- Low health literacy
- One chronic condition
- New to condition
WYH Operational KPIs
WYH Operational KPIs
6 Weeks
From signed contract to Go-Live
34%
Of members engaged with the messages
3 -> 5
Increase in number of measures
10X
Reduced vendor costs (PMPM)
WYH Clinical Outcomes KPIs
WYH Clinical Outcomes KPIs
2%
Increase in WYH adherence rates for Hypertension and high cholesterol
1%
Increase in WYH adherence rates for Diabetes
1%
Increase in SUPD adherence rates
2%
Increase in SPC adherence rates
SAMPLE DASHBOARD
SAMPLE DASHBOARD
Program Framework
Program Framework
WYH has built a robust Interoperable and Scalable system for Payers with highest data security standards
WYH has built a robust Interoperable and Scalable system for Payers with highest data security standards
Interaction Flow
Interaction Flow
Customised Care Plan/ Journey
Customised Care Plan/ Journey
Patient Discharged in Stable condition
Key Outcomes of the program
Key Outcomes of the program
Primary goal of the program is reducing the incidence rates of hospitalisations and providing end to end care to the consumers basis their medical conditions and severity of their illness.
Creating an ecosystem of medical care for patients with the principles of value based healthcare.
Sample Platform
Sample Platform
Benefits to the Insurance Company
Benefits to the Insurance Company
PDP has shown the below results in a period of 1 year
PDP has shown the below results in a period of 1 year
2.5X ROI shown post 1 year of PDP =
How We Add Value
How We Add Value
Reports and Insights
Reports and Insights
Insights
Operational Insights
Financial Impact Insights
Trends & Patterns Analysis
Patient Satisfaction Survey
HRA Trends and Analysis
SDoH Analysis and Trends
Adherence and Compliance reports
CASE STUDY
Claims Ratio reduction for a Large Private General Insurer in India
Case Study
Case Study
Example of a Patient Journey with High Severity of Illness with customised touchpoints
Results – Impact Vs. Control
Results – Impact Vs. Control
% Difference of Statin Adherent Members Vs. Control
Setting Up
Setting Up
Ready in 6 weeks
The Founding Team
The Founding Team
15+ Years of experience in product design and Online consumer behavior, he is a pioneer, an entrepreneur, and a strategist.
Rochester University PG with 15+ years of design expertise and over a decade experience at reputable companies.
The Founding Team
The Founding Team
Management Team
Management Team
Dr. Pratibha Karande
Medical Director
Experienced medical professional with 22+ yrs experience in medico marketing, healthcare digital marketing
Shruti Wagh
Program Director
Nutritionist with a 6 years experience in the Value Based Healthcare network. Having worked with the Payer and Provider network for Post Discharge Care coordination and High Risk case management and successfully delivering results while working in cross functional teams and being a helping hand in continuously dynamic products in the Healthcare Tech industry.
Dolly Soni
Senior Vice President Projects
She comes with a rich experience of 18+ years in Customer Engagement and Relationship across digital platforms with brands like Kotak Securities, IIFL Securities, Indiabulls Ventures, Edelweiss Broking and IIFL Finance.
Management Team
Management Team
Ranjana Khutale
Senior Vice President - Retention
An MBA in Finance with more than 15 years of experience in Banking & Financial Services industry, successfully delivered & having expertise in Online & Offline Business Development, Product Management, Relationships management, Revenue Generation & Strategic Planning & Analysis.
Roshni Nair
Head of Human Resources
An MBA in HR and Marketing with close to 10 years of experience in various HR and Content spheres, she has worked with companies like KPMG and Deloitte. She is passionate about and specializes in end-to-end recruitment, new employee onboarding, employee grievance, and policy formation
Management Team
Management Team
Aniket Pathak
Chief UX Officer
Aniket has extensive experience in UI and UX design spanning 24+ years. Studied Human-computer interaction course at IIT Bombay, Have experience working with companies including LAT Infotech, TATA Communications, Reliance Entertainment, Cox and Kings, and the Hinduja Group.
Prathamesh Margaj
Chief Design Officer
Prathamesh comes with 12+ years of experience in UI and UX Design. Developed a passion for designing exceptional products and experiences that delight users. Throughout his career, he has led design teams across various industries and collaborated with cross-functional teams to create innovative solutions that have delivered business results.
Ronak Tanna
Delivery Head
IT Solution Architect having more than 18 years of experience in software application development and has worked extensively in requirement gathering, estimation and planning, execution, support, Team management and Product management.
Aneesh Chandran
Vice President
An MBA in Marketing with more than 15 years of experience in Banking & Financial Services. Successfully delivered and having expertise in online and offile business development.
Aniket Pathak
Chief UX Officer
Aniket has extensive experience in UI and UX design spanning 24+ years. Studied Human-computer interaction course at IIT Bombay, Have experience working with companies including LAT Infotech, TATA Communications, Reliance Entertainment, Cox and Kings, and the Hinduja Group.
Aneesh Chandran
Vice President
An MBA in Marketing with more than 15 years of experience in Banking & Financial Services. Successfully delivered and having expertise in online and offile business development.
Experienced Tech Team
Experienced Tech Team
Experienced Health Team
Experienced Health Team
Fitness Landscape
Fitness Landscape
These companies in the industry are burning considerably high in customer acquisition, while WYH has successfully cracked the B2B Shared Value Partner model!
Thank You!
Ratheesh Nair
ratheesh@watchyourhealth.com
Thank You!